FAQs. The Couture Process

  • Yes. Each piece is individually designed and constructed in our atelier. From the first sketch to the final fitting, every gown is a singular creation made exclusively for you — reflecting your vision, body, and the essence of your day.
  • The process typically requires several months, depending on the design complexity, fabric sourcing, and the number of fittings required. We recommend beginning your consultations well in advance of your event — ideally 9 to 12 months before your wedding date — to allow ample time for design, production, fittings, and any alterations.
  • As each gown is entirely bespoke, pricing varies according to design complexity, fabrication, embellishment, and construction time. A private consultation allows us to understand your vision fully and provide a detailed estimate tailored to your specific requirements. We invite you to reach out for a consultation so we can guide you through the process transparently.
  • Yes. All consultations and fittings are conducted privately to ensure an elevated, uninterrupted experience. We dedicate our full attention to each client, allowing you to explore your vision at your own pace in a calm and intimate setting. To book your appointment contact us at +1 647-358-4488 or apply via our contact page.
  • Your first consultation is a relaxed, in-depth conversation about your vision, lifestyle, wedding setting, and personal aesthetic. We will discuss silhouettes, fabrics, embellishments, and construction details, and review samples and references together. By the end of your appointment, we will have a clear creative direction and can begin developing your design brief.
  • Most bespoke gowns require between two and four fittings, depending on the complexity of the design and the adjustments needed. Each fitting is an opportunity to refine the garment until it feels and looks exactly right.
  • Absolutely. We welcome you to bring one or two trusted guests whose opinion you value. We find that keeping the group intimate allows for a more focused and meaningful experience, so we recommend limiting your party to two guests.

Virtual Consultations & Direct Orders

  • Yes. We offer virtual consultations and direct orders for brides who are not located near one of our authorized retailers. Our virtual process mirrors the in-person experience as closely as possible, guiding you through design selection, measurement-taking, and fabric choices from the comfort of your home. Contact us directly at +1 647-358-4488 or info@sergejevaguine.com to arrange your virtual consultation.
  • We connect via video call at a scheduled time. Prior to the appointment, we may ask you to share inspiration images and complete a brief questionnaire. During the call, we walk you through available styles, fabrics, and customization options, and discuss your measurements and timeline. Following the consultation, we will send a written summary and next steps.
  • We will provide you with a detailed measurement guide and instructional video prior to your consultation. We recommend having a trusted tailor first, friend or family member to assist with the measurements for accuracy. We highly recommend to visit a local tailor to confirm key measurements before your order is finalized.

Ready-To-Wear & Online Shop

  • Bespoke gowns are designed and constructed entirely from scratch to your individual measurements and specifications. Made-to-order gowns are produced in a standard US gown size upon receipt of your order — they are not altered before shipping, but follow the same construction standards as our couture pieces. Ready-to-wear items are available for immediate purchase and ship from existing stock.
  • All gowns ordered through our Website or through an authorized retailer are ordered in a US gown size based on the measurements you provide. Because bridal sizing differs from standard clothing sizes, we recommend consulting our Size Guide on the Website or speaking with one of our team members before placing your order.
  • We make every effort to represent our fabrics and gowns as accurately as possible. However, colours may appear differently depending on your screen's calibration and display settings. If exact colour matching is important to you, we recommend requesting a fabric swatch or scheduling a consultation to view materials in person.
  • Yes. Please contact us directly at info@sergejevaguine.com or +1 647-358-4488 to arrange a gift purchase and we will guide you through the options and sizing considerations.

Alterations

  • Bridal gowns are ordered in a standard US gown size, and most brides will require some degree of alteration for a perfect fit. This is entirely normal and expected. Alterations ensure the gown is tailored precisely to your body and are an important part of the bridal process.
  • Alterations are available at our Toronto Atelier, as well as through any of our authorized boutique retailers worldwide. If you purchased your gown through a retailer, they will be able to assist with alteration services. If you are unsure where to go, contact us and we will help connect you with someone in your area. Toronto Atelier: +1 647-358-4488 | info@sergejevaguine.com

Returns, Exchanges & Refunds

  • Eligible ready-to-wear items (excluding final sale items) may be returned within 10 calendar days of the delivery date, provided they are unworn, unaltered, and in their original condition with all tags attached. A $150 CAD restocking fee applies to all eligible returns. Shipping and duty costs are non-refundable. To begin a return, email us at info@sergejevaguine.com within 10 days of delivery.
  • No. All ready-to-wear and made-to-order styles are Final Sale and are not eligible for return or exchange. Bespoke gowns are created exclusively for each individual client and cannot be returned once production has commenced. This is standard practice across the couture industry.
  • We make every effort to represent our fabrics and gowns as accurately as possible. However, colours may appear differently depending on your screen's calibration and display settings. If exact colour matching is important to you, we recommend requesting a fabric swatch or scheduling a consultation to view materials in person.
  • All ready-to-wear and made-to-order styles, all sale and discounted merchandise, and all international orders are Final Sale and cannot be returned or exchanged under any circumstances.
  • Please inspect your order immediately upon receipt. If you receive an item that is defective, damaged, or different from what you ordered, contact us right away so we can resolve the issue promptly. Email: info@sergejevaguine.com | Phone: +1-647-358-4488
  • Once we receive and inspect your returned item, we will notify you by email of the outcome. If approved, your refund will be issued to your original payment method, less the applicable restocking fee. Please allow additional time for your bank or credit card provider to process and post the amount to your account.

Contact & Appointments

  • You can book an in-person or virtual appointment through the contact form on our Website, by email, or by phone. We will confirm your appointment and send any relevant preparation materials in advance.
  • Our atelier is located in Toronto, Ontario, Canada. Exact address details are provided upon booking. All visits are by appointment only.
  • We are happy to help with any enquiry — whether you are at the beginning of your bridal journey or have a specific question about an existing order. Email: info@sergejevaguine.com Phone: +1 647-358-4488